The written word has been used for thousands of years to communicate information and to persuade other to take a particular action. There are five powerful reasons you will want to write articles to increase your income.

Why writing articles is essential to increasing your business success

1. Cheap form of advertising. A 500 to 750 word article may take you anywhere from 30 minutes to 4 hours to write if it is your first article. You can take that article and submit it to article directories with links pointing back to your website. That article will then be like an unpaid salesman that never calls in sick and just keeps on selling each time someone reads it.
2. Become The Expert. Think about this for a minute. Anyone that reads your article will automatically think of you as the expert. Most of our society holds authors in higher regard. Take advantage of this situation and position yourself as the expert. Customers pay more for expert information than they will for that of someone they don’t perceive as the expert. The nice thing about what I am saying here as well is the fact anyone can write an article. If you can talk you can write an article.
3. Build a BUZZZZZZ. The more articles you have written about your product or service the more chances of people reading it or finding out about it through search engines. Each article will have a compounding effect on your business. The more footprints you leave out for your business niche the more it will make you the popular company and it cost you only time and not expensive advertising dollars
4. Sign Them Up. At the end of your articles have a signature that allows the reader to sign up for a newsletter, report or more free information so you can keep in touch with them. The more you keep in touch with them the more likely they are to buy from you because you have built up good will and trust.
5. People Are Always Looking For Good Information I think more then ever people are looking for good information about almost everything and sometimes it can be increasingly hard to find because of all the hype and crap on the internet. Even the search engines realize that to keep there customers coming back for good information they will have to point them to the sites that have it and this will bring tremendous opportunities for those people that have it.

So even if you only write two articles a week and submit them to the article directories you will find in a relatively short time that your company will attract more customers wanting to pay you a bigger dollar because people like to deal with the best.

Don’t let it be a block to doing this just because you have not written articles before because you can go to eLance.com for example and get a 500 to 750 word article written for you for as low as $10.00. Just put your article up for bids on what you would like it written about and you will find lots of people willing to bid to write for you.

Remember ‘What You Focus On Grows’ and by focusing on writing articles and being the expert it will pay you extraordinary dividends in the long run.