If you’re not doing a newsletter for you business you are leaving money on the table. A newsletter can make you’re company a lot of loyal customers and put much more money in your pocket. It’s easy to do is inexpensive and you will find none of your competition is doing it.

1. Top Of Mind Presence. If you have a newsletter that is mailed out every four to eight weeks you will be on the customer’s mind when it is time to buy. Keeping in touch with good content through a newsletter will keep the name of your company first in your customers mind.
2. Builds Trust. The longer you send out your newsletter the more trust you build with your customer. The more trust will translate into more sales and often at higher prices.
3. You Are Perceived As The Expert. Sending out a newsletter will position you and your company as the expert in your field. Customers will pay more for your products or services if your are perceived as the expert
4. They Either Buy Or Die. I heard a successful direct response marketer talk about this at a seminar. He said he would rain mail down on their heads until they either buy or die. This guy should know because he had become extremely rich doing this. It will work for you also if you are persistent and send out good information..
5. Another Chance To Sell Them. When you have built a relationship with your customers through your newsletter it is a good way to let them know of any new products or services you have and also if you are having a promotion and bonus offer. It can be even more effective to promote through you newsletter corresponding with any seasonal holidays. Take advantage of letting your customers know how they can benefit from your company through your newsletter.

Many companies don’t bother with newsletters for two reasons.

1. They think it is to much trouble to produce and mail.
2. They think the cost will be prohibitive.

Let me answer these objections one at a time. I know once you realize how powerful a newsletter can be to your company you to will send them out on a regular basis.. Firstly today on the internet there are a number of companies that will produce a newsletter for you so you don’t have to lift a pencil. There are a variety of price ranges and options and they will also mail them for you. The only thing you have to do is give them the customer name and a mailing address.

Second objection is the costs are prohibitive. Actually it will cost you more in the long term to not do a newsletter. If you don’t believe me just start with a small list of customers for a sample of how it will pay off for you. You don’t have to spend a lot of money to test the value of doing a newsletter.

Anytime you can sub something like this out do it because it will be another way for you to build your business and not have to look after the process. The idea is to make more money and work less and not the other way around. Remember ‘What You Focus On Grows’ Make sure you are focused on the right jobs and sub out the rest.