Online Business Mortar to Cyberspace

Thursday February 1, 2007 by Bob Burnham

Anyone who owns a brick and mortar business and is not either online or preparing to go online in the very near future is missing the most tremendous opportunity of this century. I know we had the dot com bust in the year 2000 but the lessons we all learned are invaluable.

Taking your offline business online has never been easier to do or more profitable if you follow some common sense rules.

Discover 10 Secret Strategies for Taking Your Business Online So You Don’t Go Bankrupt.

1. Build a website that is optimized for your keywords. Many webmasters will build you a site that looks great but no one can find it because it is not keyword optimized.

2. Have an opt in box. Have something of value to give your customer for opting into your newsletter or mailing list.

3. Set up an auto responder system. Technology makes things so easy for us entrepreneurs today. There are auto responder companies that can deliver multiple messages over time so as you can build a relationship with your customer all on autopilot.

4. Write articles on your business niche using your keywords and then submit them to ezine directories that will send traffic to your website.

5. Learn how to do a pay per click advertising campaign to bring targeted traffic to your website. Just go to Google.com and they will show you how to get started.

6. Participate in forums on your targeted niche. Always give your fellow forum participants good information that is of value to them and they will soon view you as an expert and possibly come to you later as a customer.

7. Partner up with your competitors who may be willing to send to their list a promotion about your product or service for a commission.

8. Have links from other web sites in your niche coming to you to increase your traffic. There are many ways to trade or acquire incoming links.

9. Incorporate a blog into your web site. This is the quickest way of giving your customers good information and also encourages them to get involved with your company by making comments on your bloging topics.

10. Sub it out. You don’t have to be a computer nerd to put this all together. You can easily sub out all these different strategies by just going to websites such as elance.com or guru.com and put your project out for bids. Check the bidder’s references and then make your choice on who you want to do the work.

This is a very simple version of 10 of many strategies you can use to take your offline business online. The more strategies you have when you first take your business online the better your long term results are going to be.

When done properly these strategies work for you 24 hours per day, 7 days a week, 52 weeks per year. They never call in sick and never ask for a raise. Putting in the up front work can make you very rich over time.


Posted in Business Models, Success, Marketing, Online Business, Online Sales

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    1 Comment »

    1. Hi Bob.
      This article is interesting. Thank you for the hard work!

      Said by Alex Szilaghi February 2, 2007 at about 2:57 pm

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