This is one of the simplest truths and yet almost no one understands or implements this way of doing business. Let me explain.

It was probably over a decade ago now I read a book called The Millionaire Next Door. At the time I just loved that book and in fact I ended up buying many copies and giving it out to a lot of business associates.

The book was a study of who the millionaires were in North America and the lifestyles they led. In was an exhaustive study and I think for most people it was surprise about how millionaires really lived.

It is a sad fact that 95 % all business will not be in business in five years from their start date. It is sad because it is the stories behind the failures such as bankruptcies and marital breakdowns that we don’t hear about that make this unnecessary tragedy even worse.

This reminds me of a story of the small fly banging his head up against the clear glass window searching for freedom until the fly finally dies of exhaustion. Meanwhile had the fly moved over 5 inches to the open doorway he could have had freedom.