Many of us have at one time or another had goals we wanted to achieve but unfortunately most of us don’t achieve them. Of course the leadership Guru’s preach you must have goals because if you don’t have a destination you won’t get there. They are right but unfortunately only partly right.

The reason most people don’t accomplish their goals is because their goals are not who they are. Let me explain. If you were an Olympic runner how would you ‘be’ or live your life? You would ‘be’ a person who trained many hours per day, had a very disciplined workout regiment and breathed and slept Olympic running. Your passion would be that of an Olympic runner.

A friend of mine worked on the security team for the recent visit by the Dali Lama to Canada. The Dali Lama personally met with each person in attendance. My friend said the energy vibrating from this man was truly amazing.

The Dali Lama also gave everyone a prayer scarf and also a small book of information that he personally autographed for each person. I quickly read the small book when it was shown to me at a house party. There was a question in the book that asked:

Q. What is the purpose of life?
A. To be happy!

Consciousness level is always going to be a determining factor on how much money you make as a business owner. Your consciousness is your level of awareness and your level of awareness will determine how much money you will make in your business.

There are many examples of how a higher conscious level will bring in more money to your business but let me just give you a few simple examples of how it can work in my industry. I am in the fire and flood restoration industry and we also do painting and carpet cleaning for residential home owners.

Although I don’t watch a lot of TV I did get caught up in a new show in Canada called Underdogs. The premise of the show is to help consumers who feel; they have been wronged get satisfaction by cameras rolling and TV host going to the vendor and rectifying the problem.

Sort of reminds me of an old joke that said you know your having a bad day when someone calling on you says “this is 60 Minutes.” There were 3 consumer stories on this hour long show I have to tell you I was riveted from a human consciousness standpoint.

I am probably going to get a lot of flack for this article but hey if you’re not ruffling a few feathers you are probably not being heard. There are two types of business owners in the market place:

1. Business owners who run real day to day, bricks and mortar, employees, trucks etc. businesses.

2. Business owners who sell information to the first group of business owners who often have had no experience in running a day to day business and brand themselves as Gurus.

Years ago when I first started in business I use to get frustrated when I let other people know about some of the new ideas that I was interested in. I would be so enthusiastic about a new business concept or idea only to have others tell me why these new ideas wouldn’t work.

To many people like to play it safe which in the long run is probably the most unsafe way to play. You see the longer you resist hearing the new ideas and concepts the bigger the chance you have of missing some of the best opportunities.

The Law Of Attraction is a universal law and simply stated it’s definition is this:

‘You attract into your life that which you give attention to’

Just like our website’s name is “What You Focus On Grows’. I could get into all kinds of deeper definitions of this Law and I will in other articles but for now want to keep it simple in how it can help you in your business..

There has never been a time in history when it is easier to become a multi millionaire from your own business. Whether it is a carpet cleaning business, a handyman franchise, computer services, plumber, electrician or whatever, if you follow some universal business principles you will get rich. There really is no other outcome.

There are however 5 critical mistakes that businesses make. This is the reason that 95% of all new businesses go out of business within 5 years.