One of the easiest and quickest ways to become the expert in your field is to write your own book. It is easier to write a book than most people realize. Not only is it easy, it can bring in more and better paying customers quickly and yet almost no business owners, sales people, consultants or coaches are doing it.

The reason many say they have not written a book is they come up with excuses such as they don’t have the time or that they are perfectionists. Both excuses are just a load of crap expressed by business owners who don’t know how easy it is to write and publish their own book.

Most small business owners don’t focus enough on marketing and struggle to make a profit. Many small business owners put 90% of their time into the day to day operations and only 10% of their time into marketing.

This can be a very costly and even risky mistake to run your business like this. You can delegate most all of the day to day business tasks to employees or subs leaving you with more time to develop a more consistent results producing marketing plan.